Now accepting engagements

Build better products with a senior operator on your side.

Propenia embeds senior product leadership directly into your team, strategy, or boardroom to fit what the moment requires.

Looking for a fractional CPO?

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OPERATING EXPERIENCE FROM EXECUTIVE ROLES AT

KlarnaiZettleTidePayPalScoutbee

What Propenia is for

Most consultancies offer frameworks. Propenia offers judgment.

Technology companies at every stage face the same challenge: product decisions make or break a company's growth, but access to people who have made those decisions at scale, with real stakes is rare. Propenia closes that gap.

We help companies make and execute key decisions about the market, their products, and their teams.

01

Scale products and teams

Take a product and team from where they are to where they need to be. Strategy, hiring, and execution that compounds.

02

Improve growth and monetisation

Product-led growth, pricing, packaging and funnel redesign tailored to your industry and customers.

03

Reduce execution risk

International expansion, post-merger integration, AI transformation. Sharpen decision-making and delivery.

Services

Ways to work together.

Engagements are designed to fit what you need. From a single workshop to a 12-month embedded leadership arrangement.

FLAGSHIP OFFERING

Interim Leadership

A CPO, VP, or Director of Product embedded in your team. You get strategy, roadmap ownership, team leadership, and board reporting.

TYPICAL DELIVERABLES

  • →Product strategy & vision document
  • →Prioritised roadmap with rationale
  • →Board-level reporting & narrative

STRATEGIC ENGAGEMENT

Strategic Advisory & Initiatives

A time-boxed engagement to solve a specific problem: new product concept, market entry, growth bottle neck, or monetisation.

TYPICAL DELIVERABLES

  • →Competitive analysis & opportunity sizing
  • →Go-to-market or expansion plan
  • →Product strategy, prototype & testing

M&A ADVISORY

M&A Due Diligence

Product and tech due diligence for investors, acquirers, and management teams. Translated into commercial language that non-technical boards can act on.

TYPICAL DELIVERABLES

  • →Product & technology assessment report
  • →Red flag summary & deal conditions
  • →Investor briefing document

AI TRANSFORMATION

AI Transformation

A structured programme to operationalise AI within your product development cycle. Workflow integration, tooling, and team adoption.

TYPICAL DELIVERABLES

  • →AI readiness audit
  • →Prioritised use-case roadmap
  • →Integration & implementation support

Need a custom engagement to fit your situation?

Let's discuss on a 30-minute call.

About

Operator know-how, commercial and product fluency.

Recommendations are grounded in what it actually takes to ship. Clients get a partner who has done the job, at scale, under commercial pressure.

Justin Drees
Justin Drees
Founder & Operator
LinkedIn

Justin Drees is a product leader with 20 years experience building and scaling products at some of Europe's most recognized technology companies, from startups to unicorns that IPO.

3 unicorns
Companies scaled to $1B+
Klarna, iZettle, Tide
$170M
Revenue managed as Director
iZettle / PayPal
15 markets
Launched & scaled
Tide, iZettle, Klarna
120+ team
Teammates led in business unit
Tide, iZettle
Experience fromKlarnaiZettleTidePayPalScoutbee· Fintech · Neobanking · B2B SaaS · VC & PE-backed

How it works

From first conversation to results.

The process is deliberately short and timed to fit your needs. We move at the speed of the problem, not the pace of procurement.

01

Initial conversation

A 30-minute call to understand your situation and establish fit.

No retainer required
→
02

Proposal

A short, clear proposal on scope, approach, timeline, and investment.

Clear plan
→
03

Kick-off

Once agreed, we move fast. No lengthy onboarding process or slow ramp-up.

Fast start
→
04

Engagement

Embedded, hands-on work in your team, on your tools with regular deliveries.

Fully embedded

Contact

Start a conversation.

Book a call directly or send a message and we'll find a time. The call is 30 minutes. Candid, confidential, no obligation.

LocationStockholm / Remote
→Response within two business days
→No retainer required to start a conversation